Sunsilk has always worked to open up possibilities for women—but what good is opportunity if women don’t feel safe enough to pursue it?

In universities across Brazil, India, and Thailand, 1 in 4 women will experience sexual violence—many within their first semester. Women already modify their routes, their outfits, their behavior—just to feel safe. So, we created Man-Repelling Shampoo & Conditioner—the first haircare line designed to make women completely resistible. Except, it’s not real. Because no product should have to exist for this reason.

Instead of selling it, Sunsilk is funding real change. Every year, during the first month of the semester, 1 in 4 Sunsilk bottles’ profits will support university-led efforts to prevent sexual violence—funding awareness programs, campus safety initiatives, and survivor resources. Because safety shouldn’t come with conditions.