Through Night, Into Morning

Sveriges Radio, the government-operated radio station in Sweden,  wants to promote its app, Sveriges Radio Play, to busy professionals who seek quick, in-depth journalism via its top news brand, Ekot.

Through Night, Into Morning sheds light on the newsroom’s nighttime work, which forms the foundation for consumers’ morning news. The film contrasts quiet, empty cityscapes with newsroom activity, culminating in Ekot’s morning broadcast, linking behind-the-scenes efforts to the listener’s experience and highlighting the app’s value for on-the-go news.