Graal
Gen Z is leaving the Church of Sweden in record numbers, but their fascination with fantasy, gaming, and lore is on the rise. So why not meet them where their passions and the Church of Sweden intersect, especially when the church holds one of the richest stories ever told?
We created Graal, an AR-based mobile game that transforms the church’s art, artefacts, and history into an interactive treasure hunt – turning the Church of Sweden’s rich heritage into an arena for adventure and discovery.
With a smart blend of gamification and storytelling, Graal makes the Church of Sweden relevant and exciting for a whole new generation. Instead of leaving the church, they’re stepping inside.
CLIENT The Church of Sweden
“Several thousand years ago, our world was forged from the vault of the heavens.
And from that very forge, a chalice was wrought from eternity—a power beyond our wildest dreams.
No one knows where it is today… Yet, traces are scattered all around us—clues visible only to those who are worthy, whispers from a time long past. If you listen closely and sharpen your eyes… perhaps you too might glimpse them.”
Concept created by
Linnéa Nirell, Adam Wibom, Oda Rabenius, Lucas Kronemyr & Daniel Sjörs